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This site states the following, "We are the jewelry repair experts." Our analyzers noticed that the web site stated " Has had an uncompromising commitment to." The Website also stated " Quality, Integrity and Value. In delivering the highest level of professional jewelry services. Were one of the few jewelers harnessing the power of the stars by using highly advanced laser technology to repair your jewelry, resulting in a much stronger and higher quality repair than is possible by the use of solder and torch. Click here for more information on laser technology." The website's header had jewelers as the most important keyword. It was followed by jewelry repair, diamonds, and ring sizing which isn't as highly ranked as jewelers. The next words the site uses is diamond studs. diamond engagement rings was also included and will not be understood by search engines.